Each person has a unique Risk Capacity™. The question is, how do we measure this capacity and find the right "bull" for you to ride? "Holding risk" is like riding the bull, and the returns are the greatest for those with the highest capacity for staying on the bull market through the ups and downs.

Program Overview

The Attitude Toward Risk dimension estimates aversion or attraction to risk. Risk is defined as "the possibility of loss," and this category addresses the ability to stomach the inevitable decline of any investment subject to risk. If it never declines, there is no risk and therefore no reason for the investment to earn a return. High returns are not available without accepting high risk.

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